Project Marketing

We bring experience, organization and market acuteness to projects that push the vision to fruition. We help create leading brand identities and precise marketing programs for leading urban and rural developers that deliver results in very competitive environments.

•    SITE FEASIBILITY

•    LAND ACQUISITION

•    PRODUCT DEVELOPMENT

•    MASTER STRATEGY DEVELOPMENT

•    STRATEGIC MARKETING PROGRAM

•    RISK AND CONTINGENCY PLAN

•    DAILY ASSESSMENT OF MARKET MOVEMENTS

•    SALES AND AFTER SALES SERVICES

Klein Group brings experience, organization and market acuteness to projects that seek to push vision to fruition. We help create leading brand identities and precise marketing programs for leading commercial, residential and resort property developers that deliver results in very competitive environments. Our project marketing efforts may involve the following.

 
•    SITE FEASIBILITY

Site feasibility helps determine the likelihood that a proposed project development will fulfil the objectives of the developer given market conditions and timelines. We engage site viability studies, project development and preparation of work schedules. By so doing we provide our clients with an understanding of the competition and marketplace indicators as well as practicability of the project. This is the best way for them to grasp the impact of future decisions, risks and contingency strategies as markets change. Any site feasibility study we carry out therefore will assist in anticipating what will and will not work in scenario outcomes. We can also assist with pre-purchase due diligence. 

By letting Klein Group professionals carry out the site feasibility you are ensured of accuracy and objectivity in the results. Understanding and knowing all the specifics about an existing or potential site - accessibility, product mix, real estate supply and demand, traffic counts, proximity to police/security, proximity to freeway/transit/airport/ski hills, parking requirements, and views,  amongst other major demographic drivers for success and the potential in new markets are key to successful site location and planning.

•    LAND ACQUISITION

Backed by a multi-disciplined team approach, Klein Group offers complete support for the land acquisition or land assembly process. Solid financial analyses and valuation benchmarking are utilized for substantiating the value of a property to meet your objective for current income and long-term growth potential. We seek to represent well-capitalized entities that are searching for debt and equity investment opportunities that will help them achieve optimal financial results. Scouring the markets to find a project that will suit your needs we additionally provide independent and unbiased property advice to help you make more informed property purchasing decisions. Our goal is to find “properties with a twist”: those with hidden upside potential that others may not see.

•    PRODUCT DEVELOPMENT

Our product development team will identify what needs exist in the market based on analysis and emerging trends that are shaping demand moving forward. In so doing, we will first outline the target market and the decision makers in any purchasing process. We will then come up with a product strategy formulation and communication, opportunity identification and assessment. Questions that we try to answer in this product development phase include:

a. What is the best size, style and finish required by the target market?
b. What are customer expectations and experience requirements that the project needs to fulfill?
c. What of the product mix – does it allow the project to stand apart?
d. What is the size and growth forecasts of the market segment/target market?
e. What are the industry sales and market trends the project is based upon?
f. What is the current or expected competition?
g. Will the real estate project be profitable when all factors are considered?
h. How will the project be carried out most cost effectively?
i. What will it take to start and finish the entire process?

•    MASTER STRATEGY DEVELOPMENT

Klein Groups master strategy development is hinged on helping you develop a realistic vision for your business and project marketing vision. We combine knowledge on competitor projects, planned residential subdivisions, customer surveys, and census data to visualize market penetration, market share, and trade areas. When markets change, we can help you better recognize existing locations and identify new markets to penetrate.  By the application of strategic decision making and competitive advantage practises we succeed at creating plans that are realistic and attainable we encourage investors to think strategically and act operationally at the same time. We see to it that the rules and guidelines by which your property objectives are guided are achieved.

A sound strategy plan should cover the business as a whole including such matters as diversification, organic growth, or acquisition plans, or they can relate to primary matters in key functional areas.

Klein group master strategy development will therefore serve as a framework for decisions or for securing support/approval. It will provide a basis for more detailed planning, assist benchmarking & performance monitoring and stimulate change and become the building block for the next plan.

•    STRATEGIC MARKETING PROGRAM

Klein Group strategic marketing program is developed in such a way that our professionals are able to within a specified time period identify prospective buyers or tenants through adoption of state-of-the-art proprietary systems for transaction services that include property sales, lease negotiations, and lease renewals. This will also includes their researching and analysis of competitive properties, prevailing market conditions and working schemes of building occupancy. More specifically all our professionals are skilled and schooled, at quickly:

a. With a targeted purchase identified, locate and effectively gain the attention of the target buyer
b. Offering extensive in-house marketing to sell/lease your property
c. Offering experienced negotiation skills
d. Providing fair market value property analysis
e. Providing area sales comparisons, demographics
f. Performing a building analysis, and much more.

•    RISK AND CONTINGENCY PLAN

Risk management is a critical component of real estate project marketing. A large disaster or unassuming changing trends can threaten the survival of the property economically. This is where a contingency plan is invaluable. A part of risk management will always involve the determination of risk versus reward. A good example of this might be the net migration of a new demographic into the project area that has not been anticipated at the time of acquisition but will be eminent at the time of pre-sale or construction.

In addition, the downturn in the economy has resulted in an ever-widening gap in valuations between buyers and sellers. Buyers become less inclined to bet on future performance and instead focus on historic results and other tangible factors. Conversely, sellers perceive project sites as undervalued as a result of general market conditions and counter that an accurate valuation must account for future prospects. By addressing the risks of parties in an acquisition, Klein Group provides a mechanism for bridging the gap and making a property transaction possible.

Equally important is administration which is part and parcel of the risk contingency plan. The record-keeping function must be carefully managed and, especially where legal disputes are sure to arise the greater the level of detail in records kept, the better the likelihood that any legal action taken by others can be thwarted and or claims refuted.

•    DAILY ASSESSMENT OF MARKET MOVEMENTS

We also carry out reviewing of daily market movements and assessment of real estate news and publications, permit sites, etc. This way we are able to keep track of what’s happening in the market by perusing daily narrative overview of conditions in the market, as well as being aware of any planned and proposed new construction projects within various locations. This may also mean monitoring and researching real estate data, submarket and property specific information and even making rent, vacancy and sales comparables available to our clients.

•    SALES AND AFTER SALES SERVICES

We understand that acquiring the right assets, at the right time is a vital step in enhancing return on investment (ROI). We also appreciate that properties that appear to be similar on paper can perform differently in the marketplace and we are sure to inform our clients of the potential viability of each property. This is only made certain by the efforts of our on-the-ground expertise that are an indispensable component of Klein Group’s effective asset acquisition strategy.

As one of the region’s leading commercial brokerage firm, Klein Group benefits from relationships with a number of successful owners and investors. Klein Group’s investment brokerage group further incorporates those relationships with sound capital markets knowledge, to create the most competitive acquisition environment in representing Sellers of commercial property.

Our Sales and After Sales Services keeps upcoming projects top of mind to thousands of potential clients for our developers. As each project marketing assignment closes, we culminate the building of goodwill with our registered clients and closed purchasers. As developers re-engage our services for the next project marketing assignment, our care programs maintain high quality relationships with customers. The result is high sales results and a Klein Group brand expectation that our developers take advantage of. 
For additional information on one or all of our Project Marketing services, please contact us.